Chatbot Trust & Data Security Research

Applied Research Methods module at BUas, Year 2 Block A. Individual academic research paper following full mixed-methods methodology.

Academic research paper investigating how personal data security influences customer trust in AI chatbot interactions. Combines qualitative thematic analysis with quantitative survey data, correlation and regression analysis.

Key Highlights

01.Conducted semi-structured interviews with five-stage thematic analysis; identified three key themes: transparency, visible security features, and user control.
02.Deployed a structured survey; confirmed perceived data security as a significant predictor of trust via correlation and regression.
03.Synthesised findings into six business recommendations covering transparency, encryption, personalisation, and UX design.